Whiteboard explainer videos remain incredibly popular due to their effectiveness in conveying information in a clear and engaging manner.  This unique form of video combines animated visuals, a well-crafted script, and a voice-over to help viewers understand and remember sometimes complex concepts or ideas. 

The Importance of Visuals

One of the primary reasons whiteboard explainer videos are so effective is their use of visuals. The brain is wired to process images much faster than text, and the animated visuals in whiteboard videos make it easy to convey complex ideas in a simple and engaging way.  The visual elements also help to keep viewers engaged, as they break up the monotony of a talking head or static slides.  The simple pen drawing style feels approachable and familiar and the addition of color and other visual elements makes it easy to highlight important information or key points.

People Are Visual Learners

Not only do the visual elements of a video help capture the viewer’s attention, but they also help them retain information. 65% of people are visual learners. This means they process and retain information best when it is delivered with a visual component compared to written or verbal communication. One study found that viewers were 15% more likely to remember information presented in a whiteboard explainer video than a talking head or lecture-style video, making explainer videos  perfect for visual learners to help ensure that information is not only viewed, but that it sticks.

The Script

One of the key elements of whiteboard explainer video is the script. A well-crafted script is essential to ensuring that the information is conveyed clearly and effectively. It should be concise and to the point, avoiding unnecessary details or jargon that may confuse viewers.

The script should also be written with the target audience in mind, taking into account their level of knowledge and understanding of the topic. By tailoring the script to the audience, it is possible to ensure that the message resonates with them and is easily understood.

Voice Matters

The visual component of an explainer video cannot be understated.  But there’s much more to explainer videos than just the  visuals.

The auditory elements of an explainer video also set them apart from other mediums. Different voices elicit different responses.  For example, male voices are often considered more factual and authoritative, whilst female voices instill a greater feeling of trust. Even the most expertly written article cannot create the ideal tone as consistently and effectively as a voice over artist. When it comes to engaging viewers, it is not just what you say that counts, it’s the way that you say it too.  And with our range of professional voice over artists, you’ll always be able to find the right voice and tone for your video.

The Average Attention Span Is Just 8 Seconds

The average attention span is just 8 seconds …  After that, viewers tend to lose interest, so if you want to grab and hold attention, you’re going to need all the help you can get.  What you have to say is important, and you want people to listen, so you should use every tool at your disposal.   Don’t limit yourself to words alone … you need engaging imagery and a voice that captures attention.

Whether you’re training employees or educating customers on the benefits of your products, you don’t just need them to understand the information, you also need them to retain it. When the customer is faced with countless options lining the store shelves, you want them to remember what makes you the best choice.  And your new and improved process will only be effective if your employees remember it. 

 

So, whiteboard explainer videos are the perfect medium to get information across. They are highly effective in terms of recall and attention span, and they combine engaging visuals, a well-crafted script, and a clear and engaging voice-over to deliver a message effectively. Whether you are looking to explain a complex idea, promote a product, or provide training, a whiteboard explainer video can help you get your message across in an engaging and memorable way.

 

Get A Quote!

By now you’re probably thinking, “Explainer videos are amazing”, or “I can’t wait to use explainer videos in my next employee training session”. But how on earth are you supposed to make one? You could put in years of study and practice and try to simultaneously master script writing, illustration, voice over acting (and a whole bunch more). Or you could get in touch with Doodle Video. We’re a full service whiteboard animation company, and we’re here to hold your hand through the entire process.

Get in touch if you’re ready to get your explainer video off the ground or have any questions.

Enquire about our whiteboard videos today!

 

Learn More About Whiteboard Videos

The Doodle Video team are whiteboard animated video experts. And we absolutely love talking about them. In fact, we’ve got a whole bunch of other useful articles filled with insights on avariety of video topics. Here are just a few of our favourites to pick from to learn more about whiteboard videos.