It’s a simple enough question; what’s more memorable? image or text? And it’s incredible how many studies have been done to find the answer, going as far back as 1894!
Studies haven’t tended to focus on the difference between the two, however when the phrase ‘Picture Superiority Effect’ gets thrown around it’s hard to think that it’s not winning.
In a study published in 2006 by Georg Stenberg, they did pit the two against each other in a “war of memory” and found that images interact with more parts of the brain, making them a lot more memorable even weeks later.
Here at Doodle Video, we believe that the script is really important, but for maximum recall, teaming it with fabulous images is what makes it memorable …. Giving your employees no excuse for not remembering what you taught them in your explainer video!