Video scribing or scribing videos, is a way of telling a story through drawings and illustration, in an animation, essentially a technique for recording the live drawing process .
Not only does video scribing work with drawings, but with sound and videography, keeping viewers engaged. It is one of the most effective marketing tecniques used. It combines illustration tecniques from an artist along with stop motion photography, audio engineering, video editing and animation procedures.
Scribe videos have been proven to keep viewers engaged for longer. With simple images and line drawings, the viewers attention is kept on screen much longer than if they were to read a document or watch a slide show.
However, when considering a scibe video, it’s best to keep animations short. Shorter videos keep viewers enagaged, with less time for them to become ‘bored’.
Check out an example of a video scribe below:
Whiteboard Animation
VideoScribe was first launched in 2012 by a UK company, Sparkol. It is now being used in over one hundred countries worldwide!
Advantages
Video scribing has many advantages, with its appealing way to give information creatively and is used regulary in the marketing industry, as well as E-Learning, training videos and as explainer videos.
Scribe videos are great for companies who are looking for simple training videos. These animations can be easily distributed, through email, social media and so on. Colleagues, employees and businesses as a whole can views these videos from home and across the globe.
It has been proven on average, that viewers have a 15% increase on recalling information from watching a whiteboard animation video.
