There are seven different types of learning and ways people take in information.
- Visual – with picture
- Aural – sound and music
- Verbal – words, spoken or written
- Physical – your own body, hands and touch
- Logical – pure logic!
- Social – with other people
- Solitary – self-study
Everybody learns in different ways and each type of learning stimulates a different part of the brain. However, the more receptors we use in learning, the easier we will find it to remember what we’ve learnt. Sounds simple, right?
Well, maybe not to use them all at once, but concentrating on the biggest learners will definitely help you to design your e-learning video.
Cutting down the groups into two main categories (according to SSRN) Visual learners are the biggest, with 65% of the population. 30% of people are Verbal learners leaving 5% of the population as Experiential learners.
To engage as much of the brain as possible, videos work perfectly. You have the visual stimuli in the use of illustrations, verbal communication with the voiceover, and a soundtrack for the aural learners. The added bonus with a Doodle Video is that with the animation of the illustrations being drawn, it also helps the physical learners, as they can imagine themselves drawing the images – giving them the best hands on experience, without drawing it themselves.
Plus the added bonus of videos is that people can watch them in groups or in the comfort of their own home on their own. This allows Doodle Video to hit 6 out of the 7 types of learners… We think that’s a pretty good number. So if you’re currently an e-learner, know what works for you. Or if you’re making content, try and makes sure your message will be remembered by as many people as possible.