Lots of people like to claim things on the internet, but we want to prove to you that we’re not lying when we talk about Doodle Videos. So we are going to show you the neuroscience behind Whiteboard Animations.
There have been multiple psychological studies about these types of animations, but we’re going to concentrate on one by a renowned psychologist, Dr Richard Wiseman, and a wise man he is! He has looked at the memorability of whiteboard animations, the enjoyment, the neuro-experience and why people get hooked. But instead of reading 1 of his 10 books, we thought we’d sum it up for you.
When watching a video you need to grab the audience’s attention straight away. Once you’ve got that, there’s no stopping you! Whiteboard animations do this by capturing the ‘curious side’ of our minds. As a viewer, we want to know what is going to be drawn (the scientific term ‘viewer anticipation’- I promise you I haven’t made that up), so we will watch it until the image is complete. Not only this but if our brain has guessed the image correctly, we get a big boost of Dopamine! This great little brain chemical is linked to all the great things in life and makes us happy.
Dr Wiseman carried out an experiment to test how much people would remember when watching a whiteboard animation and a normal “talking head” video. Both videos had the exact same audio and information. The results were pretty impressive with only 70% of the viewers from the talking head video being able to answer the questions compared to 92% from the animation. That’s a whopping 22% more!
So if you don’t want a happy and engaged audience for your video then maybe Doodle Video isn’t the place for you…but somehow we don’t think that is the case.