Animation connects with the brain in a way that engages your viewer and helps learning.

We created another blog post in the past to show how whiteboard animations can improve how much people remember by up to 22%!

But there are even more reasons why animations are better learning tools when compared to live video, so we had to make another post about it…

The Brain!

Video is the best way to engage you audience (whether animation or not) as 70% of all your sensory receptors are in your eyes and 50% of your brain is used for visual processing. With animation, you can control what these receptors are focusing on.

Illustration of a brain with post it notes on learning
With a whiteboard animation you choose what images are going to be drawn on screen, therefore you get to pick out the most important information to direct at your viewer. You get to put the information right in front of them, instead of hoping that they’ll find it on their own. But what should you choose?

The less complicated the image, the better. The less effort required to identify the important piece of information, the faster the brain will store the message you are trying to get across.

The Combination

Having someone talk to your audience will help them hear the information. Letting them watch the illustrations being drawn will help them see the information. However, the most valuable thing is to combine these two things together!

A professor of psychology at the University of California, Richard E. Mayer, worked with multimedia learning and found that bringing together words and images is the best way to help learning.

He found that ‘you have to understand the mind to know how to integrate animation’. By this he meant that you have to choose your image wisely as using the wrong illustration can be ineffective.


You’ve heard the science side, now let’s just think about you and everyday life.

How often do you use a metaphor to get your point across?

If you’re anything like me, constantly!

We use metaphors to connect a people to our situations, to help them understand and occasionally to help connect the situation to other senses (making the link from emotional to psychical feelings).

This is what an animation is – A long metaphor! For example, the viewer is seeing the character in the situation you are explaining, helping them to create a stronger connection to the brain.

A visual metaphor for jumping over hurdles
Animation has the potential to be an excellent learning platform as long as you know how it works. Help us help you (and help learning!) in creating the perfect e-learning animation for your business so that you can improve engagement and enjoyment as well as helping your viewer store the information in their long term memory.
A woman enjoying a video to help learning